The Alchemist Journal

With so many types of gold jewellery available online and in store, it can be very confusing trying to understand the different types of gold and it’s terminology. At House of Alchemy, we believe in transparency, education and empowering customers to make conscious choices when shopping for jewellery that’s right for you. Below we’ll explain the differences between 4 main types of gold jewellery...

Amethyst is known for its vibrant purple hue and its ability to heal. Read on to learn about the history of Amethysts, how to use and care for this popular crystal.

Moonstone is known for its healing powers and its ability to promote self love. Read more on the colour variations and healing properties of June’s magical birthstone.

If you’re a regular scroller of the Instagram discover page you will have seen girls show off their delicate clusters of earrings dotted across their lobes. To the everyday eye, these are simply a collection of piercings, but really there's a lot of thought that goes into the placing, design and jewellery in these curated ear collections. These are what we call constellation piercings....

Curious about the deeper meaning of your Herkimer Diamond jewellery? Read our handy guide and we'll uncover this stunning gemstone's qualities and benefits.

Trying to style multiple earrings? Well first you'll need to know all the different types of earrings out there! Here's a guide to the top 10 earring styles to build your perfect stack.